2023 Brand Launch Playbook with Quiet Mind Founder Mikey Goldman

LEADING BRANDS® — Wavebreak Podcast

תוכן מסופק על ידי Dylan Kelley. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Dylan Kelley או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

1y ago 46:24

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In this episode of the Wavebreak Podcast, Dylan Kelley interviews Mikey Goldman, the Founder and CEO of Quiet Mind, makers of the original weighted pillow.

Topics covered include:

Launch strategy: How Quiet Mind approached their product launch, including PR and product seeding, and the initial results and lessons learned.
Scaling UGC: Optimizing and scaling marketing efforts based on real customer feedback and leveraging user-generated content.
Thingtesting launch impact: The impact of the Thingtesting launch on Quiet Mind's brand and revenue.
Future growth plans: Mikey Goldman shares his plans for future growth and how Quiet Mind will stay ahead of the competition.

Mikey Goldman is the Founder and CEO of Quiet Mind.

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