Remixing the Coldplay fan experience with AI | Pixel Lab

Leading the Shift: AI innovation talks with Microsoft Azure

“In many ways, the future of AI is how it’s going to empower people to be even more creative and even more expressive,” says Robby Ingebretsen, Founder and Creative Director of Pixel Lab. In this episode, Susan and Robby discuss the evolution of technology in the music industry—from Robby’s father’s early work in digital sound to the invention of the synthesizer—and how it parallels the AI platform shift. Robby shares a recent project they worked on with Coldplay, where they created an AI-powered fan remix experience that builds on the release of Coldplay’s new album, "MOON MUSiC," and its film compendium, "A Film For The Future." They discuss the process Pixel Lab used to map video content to user inputs, techniques to minimize energy consumption, and what Robby has learned by using generative AI to further his practice as a developer. This episode offers insights for any industry seeking to deepen engagement with its audiences.

Guest: ⁠Robby Ingebretsen⁠ | ⁠Pixel Lab⁠

Blog: ⁠Coldplay evolves the fan experience with Microsoft AI⁠

Related: Building AI Solutions That Drive Value

Get more ⁠innovation insights⁠ from ⁠Microsoft Azure⁠.

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Host: ⁠Susan Etlinger⁠

The Leading the Shift podcast is a place for experts to share their insights and opinions. As students of the future of technology, Microsoft values inputs from a diverse set of voices. That said, the opinions and findings of our guests are their own and they may not necessarily reflect Microsoft's own research or positions.