Audience Based Design: From T-Shirts to Top-Tier Websites with Greg Merrilees

Lean Marketing

In this episode, Greg Merrilees discusses the journey and challenges of transforming his business from T-shirt designing to top-tier website and brand creation. He shares valuable insights on understanding the audience, leveraging AI in design, the importance of mentorship, and effective strategies for getting client referrals.

-The common mistakes people make when designing websites for themselves rather than their audience.
-Greg’s bold move that pivoted his business from T-shirt designs to high-end website creation.
-How to build trust and long-term relationships with clients through strategic design offers.
-Leveraging AI tools in the design process to enhance creativity and efficiency.
-The importance of good mentorship and how figures like James Schramko have influenced Greg’s approach to business.
-Practical tips on improving your brand identity with cohesive visual elements and strategic design thinking.

Whether you're a budding entrepreneur, a seasoned business owner, or someone interested in the power of good design, this episode is packed with actionable advice and inspiring stories. Tune in to learn how to elevate your business through thoughtful and audience-focused design.

Check out today's guest, Greg Merrilees

Website: studio1design.com/lean
Email: [e-mail]
LinkedIn: https://www.linkedin.com/in/greg-merrilees-00bb1628/

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