WALL16: Transforming New Customers into Loyal Champions with Donna Weber

Leanne Hughes' Work and Live Large

As ironic as it is, there are still companies nowadays that are so focused on getting new clients while overlooking why onboarding is a must in business. In today’s episode, my guest discusses the power onboarding holds in converting your customers to life-long clients as she gives a peak on the six-step process she goes by as she dives into practice.

Watch our conversation on YouTube!

Today, I invited a good friend to educate us about the importance of having people understand what they’ve purchased and in what sense it would help them, as well as your business.

I met Donna in February when I flew all the way to Las Vegas to attend a workshop run by Alan Weiss. Back then, Donna came over to introduce herself, but I recognized her first by her voice and not her face. I’ve been listening to her book Onboarding Matters on Audible! Getting to know Donna and being able to spend days with her in Las Vegas was undoubtedly a fantastic experience.

In this conversation, you'll hear Donna discuss:

• Tips on where to focus your time and energy as a consultant
• How to deliver value to your clients upfront
• What onboarding looks like for your business
• Energy hacks when you need to work with only three hours of sleep

Conversation moments

• (00:00:00) Episode Snippet
• (00:00:24) Introduction
• (00:07:03) “Niches is riches”: Where to put your focus on
• (00:10:38) Delivering value to the customer upfront
• (00:16:01) Donna’s six-step onboarding process
• (00:20:00) Why it’s a must to communicate
• (00:25:17) Hacks to refresh your energy
• (00:28:21) “Beyond my wildest dreams”
• (00:31:57) Rapid Round

Connect with Donna Weber:

• Donna’s website
• Donna on LinkedIn
• Donna on Facebook
• Donna on Instagram
• Donna on Twitter
• Donna on TikTok

Rapid Round Recommendations:

• 📘: Deep Work by Cal Newport; Designing Your Life, and Designing Your Work Life by Bill Burnett & Dave Evans
• 🔨: Tomato/Pomodoro Timer and Focus@Will
• 🎵: Don’t Stop Believin’ by Journey
• 🗨️: “One day at a time. Sometimes, it’s like one hour at a time. Sometimes, it’s 15 minutes at a time.”

I'd love to see you in California in Feb 2023!
Find out all the details about the Talent Development Think Tank conference.

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Thanks for being here. See you next week.