UXRConf 2021 - Victoria Sosik - Impact and UX Research: What Is It and How Do We Know We've Achieved It?
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Researchers know they add value to the teams they're on. But tracking that value... can be tough. The impact of our work often doesn't show up in easily viewed metrics, but instead influence key decisions to move in one direction or another.
Victoria, Director of UX Research at Verizon, has developed her own approach to help her team track the impact of their work, tying it back directly to key decisions being made by stakeholders. For step-by-step instructions, take a listen to this amazing talk.
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