SE01 E035 - Empowering College Athletes : A New Era | Luke Mazur

Legacy, Unscripted!

Navigating NIL, Sports Agencies & Athlete Advocacy with Luke Mazur

Welcome to another episode of Legacy Unscripted, where host Russ Katzman dives deep into the business of sports with Luke Mazur, founder of Second Wind Pro. In this insightful conversation, we explore the evolving world of college athletics, the impact of NIL (Name, Image, Likeness) regulations, and how today’s athletes can take control of their future through strategic guidance, resilience, and smart business strategies.
Luke shares his journey from startup founder to leader of a growing sports agency, and unpacks the key challenges and opportunities for college athletes navigating this new landscape. From the importance of athlete empowerment to the emergence of technology in sports management, this episode is packed with valuable takeaways for athletes, parents, and anyone interested in sports entrepreneurship and athlete management.
🔑 In This Episode You’ll Learn:
How NIL is reshaping the future of college sports
Why athletes need strong support systems and expert guidance
The role of sports agencies in athlete development and brand building
The growing conversation around athlete advocacy and potential unions
How to stay focused and resilient in a fast-changing industry
💡 Top Quotes:
"It's the wild, wild west out there."
"Lean on the experts that are there."
"You have to acknowledge it."
📌 Chapters:
00:00 Empowering College Athletes in a New Landscape
03:13 Navigating the Wild West of NIL Regulations
05:59 The Shift in College Sports Dynamics
09:03 The Impact of Financial Incentives on Athlete Decisions
11:48 Strategic Choices for Young Athletes
14:52 The Evolution of College Sports Management
17:51 Marketing Strategies in the Competitive Landscape
21:02 The Journey of a Startup in College Sports
27:23 Navigating the Funding Landscape
28:45 A Chance Encounter with a Coaching Legend
34:21 Lessons from the Journey
38:13 Daily Challenges in Athlete Representation
44:17 The Evolving Landscape of Athlete Advocacy
50:45 Advice for Athletes and Parents
👇 Watch now to learn how today’s college athletes can build a legacy beyond the game.
🔔 Don’t forget to like, subscribe, and hit the bell for more episodes on sports leadership, entrepreneurship, and athlete success.
#CollegeAthletes #NIL #SportsAgency #AthleteEmpowerment #CollegeSports #AthleteAdvocacy #SportsMarketing #BusinessStrategies #AthleteManagement #SportsEntrepreneurshipI

hope you enjoy this episode!
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– Russ and the Legacy, Unscripted! podcast team

Connect with Russ on LinkedIn:https://www.linkedin.com/in/business-coach-florida/
Visit the Progenyc website here: http://www.progenycc.com/
Get in touch with Russ: [email protected]

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Legacy, Unscripted! hosted by Russ is a no-filter conversation about the legacies we’re building every day - whether we realize it or not. This podcast dives into how entrepreneurs, leaders, and everyday difference-makers live intentionally, overcome obstacles, and shape their impact on others. With raw stories, honest reflections, and practical insights, Legacy, Unscripted! invites you to reflect on your values, your purpose, and the mark you’re leaving on the world.