Balancing Passion and Business with Jason Berkowitz - Episode 44

Lessons in Leverage

In this episode, Spencer sits down with Jason Berkowitz, founder of a successful SEO business in Salt Lake City, to discuss Jason's entrepreneurial journey, the evolution of SEO strategies over the years, and the role of AI in digital marketing.

Takeaways

• Beyond a certain point of education, work ethic, and intelligence, all outcomes in life are dictated by leverage.
• Leverage can be built through skills, technology, and financial resources.
• AI is not true AI yet, but it can be used to automate certain tasks and improve workflow.
• Delegation is key to achieving more with less time and effort.
• Subject matter experts play a crucial role in creating high-quality content.
• Procrastination can be valuable when used strategically.
• The focus funnel framework helps prioritize tasks and optimize productivity.
• The SEO landscape is constantly evolving, but some legacy principles still apply.
• YouTube has a different algorithm and requires a different approach to optimization.
• The key to success in SEO is providing value to the user and focusing on the user experience.

Episode Resources

Guests Links 🔽

• Connect with Jason Berkowitz on LinkedIn
• Learn more about Break the Web Agency

Podcast Links 🔽

• Connect with Spencer Lowe on LinkedIn
• Learn more about SOLVD.cloud