LUYC 108: Using Content Strategy to Grow Your Business with Kim Doyal

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives

Hey family! In this episode, I’m joined by Kim Doyal, content marketing strategist and creator of Content Marketing Secrets. She is here to talk about her course and how to develop a content strategy that drives growth.

You don’t get good at something by not doing it.

Five years after the death of her husband, Kim went all in on online business. Despite wanting to be an information marketer, she started out as The Wordpress Chick, building websites for clients. In 2018, she decided it was time to get back to what she loved and pivoted her focus to content marketing. She’s since launched her course, Content Marketing Secrets, which teaches online business owners how to develop and implement a customized content strategy.

Check out what Kim has to say about her course, the fundamentals of content strategy, and how to create content that drives traffic.

Episode Quotes

"Being able to let go of what it is supposed to look like is such FREEDOM."

"Nobody cares what you don't do."

"Go for it! Your dreams are worth pursuing. Know that you are going to get there."

"There is another way to live your life on your terms."

“Content strategy has to be being who you are and showing up genuinely and not needing everything you do to be attached to a conversion goal.”

Listen to Learn

1:03 Getting to know Kim Doyal, Rapid Five Questions

5:40 Kim's entrepreneurial journey

12:44 Overcoming the fear of pivoting

16:48 What is content strategy? Why is it important?

19:05 How to write content that drives traffic/leads

26:37 Content Marketing Secrets - course goal and who it’s for

36:10 How Content Marketing Secrets started

44:20 Memberships vs. Courses

51:19 Exciting things coming up from Kim, website link

Get the Bonus Episode!

Join us in the bonus segment! It’s a great conversation about content strategy and some tips on how to consistently create great content. Grab it here: https://get.zencourses.co/extra