162. Insider Tips for Monetizing Media Success with Beth Nydick

Life After Corporate

Join Host Deb Boulanger and learn How TV Producer Turned Entrepreneur and Media Maven, Beth Nydick, Mastered the Art of leveraging media exposure and building a successful business! This gripping episode unveils the pivotal moments that led Beth to master the art of leveraging media exposure for her brand and monetizing her expertise, from her early days in the TV industry to securing appearances on renowned shows like Dr. Oz. Get ready to be inspired as they delve into the significance of being intentional about media exposure, crafting impactful messages, and generating revenue from media opportunities.Beth's story is a testament to the power of unwavering belief, strategic networking, and the unyielding pursuit of success. Her journey from leveraging TV connections to securing book deals and media exposure is a masterclass in turning aspirations into reality. Aspiring entrepreneurs, take note – it's not just about being heard; it's about crafting a narrative that captivates and compels. Are you ready to harness the potential of media exposure to elevate your brand and message to new heights? Unlock the Secret Strategies to media success – your business will thank you!

[00:01 13:17] Building Relationships for Media Exposure

• Identify specific journalists and forge relationships with them

• Engage with journalists on social media to understand their interests.

• Utilize networking groups involved in media coverage

• Be vocal about intentions and seek help from personal networks.

[13:18 -20:12] Secret Strategies for Digital Entrepreneurs in Media

• Highlights the transition from TV production to strategizing media exposure for entrepreneurs.

• Points out the crucial role of emotional resonance in securing media coverage

• Discusses strategies for creating content that connects emotionally with viewers

• Suggests leveraging emotions as a central element in enhancing media strategies for business growth

[20:11 - 27:10] Tips for Leveraging Media Exposure for Business Growth

• Initiate conversations and foster relationships for leveraging media exposure assets.

• Utilize post-exposure leverage strategies such as going live on Instagram and writing blog posts

• Create YouTube videos to capitalize on exposure for business growth

• Generate revenue by leveraging media exposure assets

[27:11 - 35:05] Crafting a Unique Message for Effective Media Exposure

• Define a genuine and impactful point of view for media exposure

• Stand out with a unique message that helps people and aligns with business goals

• Emphasize the importance of being fascinating and having an "x factor

• Focus on revenue and the right audience to craft messages strategically

Connect with Beth Nydick

Website: Home - Beth Nydick

Facebook: Facebook

Instagram: @bethnydick

LInkedIn: linkedin.com/in/bethnydick

Go to https://lifeaftercorporatepodcast.com/ for all episodes

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Tweetable Quotes:

"My son's in business school, and he's like, mom, I didn't realize how much I learned by just listening to you while play because he used to play video games right outside my office, and I didn't realize he was listening."... Beth Nydick on how her work ethic has influenced her son.

"Asking for what you want and creating something out of a passion or creating something out of an idea."...Beth Nydick on the power of Persistence

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Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .