North Wilkesboro Speedway with Graig Hoffman

Life In the Carolina's Podcast

On this episode of the Life in the Carolinas podcast, Carl sits down with Graig Hoffman, who as of April 2022 has served as the Executive Director at the North Wilkesboro Speedway. For the past 24 years, he has also managed accounts at the Bristol Motor Speedway. Graig speaks on being swept away by racing promoter Barry Braun and the mission to restore and reopen the legendary North Carolina Speedway. He talks about the Speedway’s historic preservation efforts. “One of my main jobs,” says Graig, “is to establish myself in the community as a Speedway Motorsports ambassador and to walk alongside promoters to make sure the events that they are putting on are up to our standards in what we want to deliver as a race experience for our fans.” Once the new track is officially unveiled in 2024, Graig sees visitors admiring a blend of old and new—preservation of the original Speedway’s classic profile while being touched up with modern amenities. The team also plans on turning the space into a multipurpose venue that can accommodate a variety of event types, from concerts to car shows. “What stokes my passion is reestablishing that place and giving the sense of pride that the community deserves. We’re going back to celebrate that legacy, but history will still be made in the future.” Learn more at www.northwilkesborospeedway.com.