#84 Luxembourg’s path to innovation excellence in a competitive world | Sasha Baillie

LuxUnplugged Podcast

In this episode, Adrien is joined by Sasha Baillie, CEO of Luxinnovation, to delve into the intricate world of diplomacy, economic strategy, and fostering innovation in Luxembourg. With an extensive background spanning international diplomacy and economic affairs, Sasha shares her journey from the corridors of embassies to leading the country's national innovation agency.

We discuss the challenges and opportunities of representing a small nation on the global stage and how Luxembourg's unique cultural and geographical attributes have influenced its strategic decisions. Sasha provides an inside look at the evolution of Luxinnovation, explaining how it supports diverse industries, from traditional manufacturing to cutting-edge startups.

Highlights include an exploration of the "Fit for Start" program, which has become a vital engine for nurturing new tech enterprises, and a candid reflection on Luxembourg’s strengths and gaps in attracting global startup talent. We also tackle the growing influence of AI and the geopolitical shifts impacting the innovation landscape, especially in sectors like defense and cybersecurity.