Nail Your Messaging with Audience Research with Nadine Nethery from CanDo! Content

Mad Marketing Mums

How well do you know your audience? Whether you’ve been in business for 20 years or 20 minutes, understanding your audience is the first essential step for product development, shaping your messaging and targeting your marketing efforts.

In this episode we’re joined by copywriter and brand messaging strategist, Nadine Nethery from CanDo! Content, to discuss the importance of audience research and why sense checking your audience should be a REGULAR practice in your business.

Nadine shares a ton of practical tips and processes that you can apply to your business right away. Also be sure to grab her free 10 Strategic Survey Questions (linked in the show notes) to fast-track your own audience research.
This episode covers:

• What client research looks like and how it can benefit your business
• How often you should research your audience
• How AI tools, such as ChatGPT, can shortcut the research process
• How to incorporate audience research into your regular business practices
• Nadine’s hot take on Instagram Threads and how it could be used for audience research.

Read the full show notes and find out more about Nadine at https://madmarketingmums.com/episode29

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