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Why Linkedin Company Pages could become your secret weapon with Michelle J Raymond
Manage episode 305188589 series 2922821
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I formally apologise for everything bad I’ve ever said about Linkedin Company Pages in the past, because today’s guest Michelle J Raymond has changed my mind! If you’ve also always wondered “Should I have one, and if I do, what do I do with it?” then this episode is most definitely for you
Michelle covers how Linked covers the big four reasons you need to have your Linkedin Company page do more than post job vacancies or company updates, and how this is one of the best places on the internet to sell to a targeted, and curated engaged audience.
In this episode of MAP IT Marketing we cover the content plan you can use for your business, and how to make this work whether you’re a solopreneur, have a small team, or a team of far more.
Michelle J Raymond is the Chief LinkedIn Social Strategist at Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council.
Michelle specialises in helping small to medium business owners make a real impact in business using Linkedin Company pages. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy, execution and practical implementation of successful LinkedIn social selling campaigns.
Learn how to create the right sort of content for your Linkedin page, and prepare to have your mind changed just like mine was on the the benefits and possibilities of a Linkedin Company Page.
Today we cover
- Why small business should consider Linkedin company pages
- How company pages have changed in the last year
- How to grow your following
- What you need to do each month to help build an engaged following
- How to use your page to sell authentically to your audience
- How to use your page to grow your brand or company awareness
- Whether solopreneurs should use one alongside their personal profile
- The 3-2-1 approach to content creation for your page.
Important Links
http://www.goodtradingco.com.au/
The Good Trading Co on Linkedin
Social Media for Boring Businesses (free webinar)
Other recommended Episodes
Are Case Studies your Secret Weapon?
How to Create Engaging Social Media Posts
How to Create Social Media Content as a Boring Business
See omnystudio.com/listener for privacy information.
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