Ep 333: Perspectives on Personas

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Kevin Oakley is joined by Beth Russell and Andrew Peek! The Masters is happening near Beth’s residence and Mercedes Benz is a huge sponsor so they have taken over her neighborhood and Beth discovered that Mercedes Benz contributed to the community development in order to do so. The team discusses the power that’s unleashed when businesses take advantage of their audience and work together with other businesses in a marketing setting. They dive into a deep discussion on “personas” and how they may no longer be relevant in the new home industry, suggesting it’s really a conversation about messaging and content.

Story Time (07:17)

• Andrew is testing the full self-driving scope of his Tesla.
• Kevin is noticing that the phrase “what's old is new” isn’t always accurate and what’s old stays old and becomes irrelevant.
• Beth discovered that Mercedes Benz helped pay for their community development which is why they have the rights to take over during Masters week.Julie’s AI audio book turned out to be a failure.
  

The News (35:51)

• Always Assume the **Appropriate** Appointment (https://www.doyouconvert.com)
• How an iPhone Powered by Google’s Gemini AI Might Work (https://www.wired.com)
• Welcome to the AI gadget era (https://www.theverge.com)
  

Things We Love Things We Hate (01:09:16)

• Kevin’s favorite is a Youtube channel called 3Blue1Brown.
• Beth loves that the Baltimore Orioles are back!
• Andrew enjoys driving his Tesla.

Market Proof Marketing · Ep 333: Perspectives on Personas

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!