Ep 344: The Downfalls of Automation

Market Proof Marketing: Home Builder Marketing Insights

In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! They discuss the downfalls of automation and new technology where there is not genuine and authentic interaction, and how the human element is ever important in marketing. Other popular topics discussed include ChatGPT, the conversation around cross-selling for faster follow-up, re-engaging "ghost leads," and the apps and podcasts that are enriching the team's lives this month!

Story Time (01:28)

• Jessie shares her car purchasing experience, particularly the less-than-impressive communications she has been receiving as follow-ups. This brings up a great point: Just because something can be automated, doesn't mean it should.
• Kevin brings up cross-selling, the dynamics around this strategy, and how it impacts the consumers' experience.
• Andrew's story time involves the application of technology, using an awkward interaction while checking out at Publix grocery store to provide food for thought for marketers and the user experience that goes along with new tech solutions.

Listener Questions (22:45)

• Do You Believe in Ghosts? Implementing Multi-Touchpoint Strategy to Turn "Ghost Leads" Into Engaged Prospects (https://www.doyouconvert.com)
• REColorado Owners Oust Board Amid Plans to Sell MLS (https://www.inman.com)
• If ChatGPT Can Write Your Content For You, Then That Content Wasn't Worth Writing In The First Place (https://www.linkedin.com/posts/)

Things We Love - Things We Hate (44:07)

• Jessie discusses the app Goodnotes and the perks of this software
• Andrew refreshed his office space, and is loving the new look and added space it provided!
• Kevin is really enjoying the podcast 99% Invisible about the unnoticed design and architecture that shapes our world.

Market Proof Marketing · Ep 344: The Downfalls of Automation

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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