EPISODE 198- The Modern Machines Market: Siemens' Head of Technology & Innovation Management Annika Hauptvogel Talks AI & Sustainability

Marketer of the Month

Annika Hauptvogel is the Head of Technology & Innovation Management at Siemens, recognized as a 40 under 40 Capital leader and a visionary by BCG & Handelsblatt and Business Insider. With a career at Siemens spanning nearly nine years, she leads strategy and innovation, focusing on sustainable technologies. She has previously managed R&D projects, digital services for rail systems, and strategic initiatives for the CEO.

On The Menu:

1. Describes how KPIs are important for measuring the success of industrial metaverses.

2. Reassures the positive impact of AI on jobs and the workforce.

3. Overview of the innovation ecosystem and its impact on fostering collaboration.

4. Details on external partnerships and open innovation campaigns.

5. Approach to handling technical regulations, standardization, and quality management.

6. Describes Siemens' marketing strategy aligned with business goals.

7. Addresses challenges and solutions in managing innovation in a large organization.

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Happy creating!

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