EPISODE 205- Banking on the Cloud: Amazon Web Services' Head of Worldwide Banking Industry Charith Mendis on How to Drive Market Growth

Marketer of the Month

Charith Mendis is the Head of the Worldwide Banking Industry for Amazon Web Services (AWS), where he oversees global banking industry activities. With over 15 years of experience in financial services across Asia, EMEA, and North America, he helps banking and lending organizations leverage cloud capabilities to innovate and transform their operations.

On The Menu:

1. AWS's role in enhancing call center operations, personalization, operational efficiency, and risk understanding.

2. Tailored strategies for banks' unique needs, focusing on end goals and specific use cases.

3. Regulations as a constant, not a hindrance, to cloud adoption in the banking industry.

4. Emphasis on AWS's security measures, encryption methods, and customer-defined data storage practices.

5. Integration of generative AI, shifting towards conversational interfaces and NLP.

6. The importance of working backward from the customer needs to avoid rework and inefficiencies.

7. Enhancing operations through hyper-personalization, propensity models, lending operations, and call center capabilities.

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