EPISODE 206- Designing a New Currency: European Central Bank's Director of Digital Euro Evelien Witlox on Digitizing Cash

Marketer of the Month

Evelien Witlox is the Director of Digital Euro at the European Central Bank, known for her energetic leadership and expertise in managing large, international teams and partnerships. She champions future-oriented strategies with a results-driven approach, pushing teams and organizations to excel beyond current limits.

On The Menu:

1. Evolution of cash to digital form and its importance in a digitizing world.

2. Reducing dependence on non-European payment providers and maintaining currency independence.

3. Interaction with stakeholders and the public to shape the digital euro.

4. Significance of societal agreement and legislation for the digital euro.

5. Long-term goals include successful legislation, implementation, and offering an alternative choice.

6. Ensuring user-friendliness and security in the digital euro's design.

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Happy creating!

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