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תוכן מסופק על ידי Hubspot and Hubspot Podcast Network. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Hubspot and Hubspot Podcast Network או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends

45:19
 
שתפו
 

Manage episode 435153744 series 3337928
תוכן מסופק על ידי Hubspot and Hubspot Podcast Network. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Hubspot and Hubspot Podcast Network או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Ep. 253

Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing.

They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business success. This episode will have you learning more on the potential of marketplaces for brands like SAP Seltzer in Vermont, how to create personalized and tactical content for business leaders, and the intricacies of "drop marketing" to captivate modern audiences.

Mentions

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Time Stamps:

00:00 Marketers are different, Reforge could do better.

04:35 Alex stands out for being clear, relatable.

09:23 Leveraging creativity, story telling, persuasion, self-improvement.

10:14 Seeking entrepreneurship while balancing family and success.

14:20 Modern-day entertainment business, distribution dynamics, influencer challenges.

17:39 Inefficiency in influencer marketing, especially on Instagram.

21:09 Creators are key to long-term business success.

23:37 Subscription economy enables automation, focus on growth.

28:50 Help Kip improve online presence, marketing strategy.

32:10 Fast thinker utilizing trends and executing strategy.

34:18 Tyler started for Beehive's lack of features.

36:49 Companies should have employees and customers advocate.

41:07 Creating social content may be challenging for executives.

44:11 Importance of finding the right voice online.

48:32 Focusing on value for target audience is key.

51:14 Create Shark Tank-style digital pitch for new generation.

53:43 Great conversation with Alex, relevant topics covered.

  continue reading

278 פרקים

Artwork
iconשתפו
 
Manage episode 435153744 series 3337928
תוכן מסופק על ידי Hubspot and Hubspot Podcast Network. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Hubspot and Hubspot Podcast Network או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Ep. 253

Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing.

They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business success. This episode will have you learning more on the potential of marketplaces for brands like SAP Seltzer in Vermont, how to create personalized and tactical content for business leaders, and the intricacies of "drop marketing" to captivate modern audiences.

Mentions

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Time Stamps:

00:00 Marketers are different, Reforge could do better.

04:35 Alex stands out for being clear, relatable.

09:23 Leveraging creativity, story telling, persuasion, self-improvement.

10:14 Seeking entrepreneurship while balancing family and success.

14:20 Modern-day entertainment business, distribution dynamics, influencer challenges.

17:39 Inefficiency in influencer marketing, especially on Instagram.

21:09 Creators are key to long-term business success.

23:37 Subscription economy enables automation, focus on growth.

28:50 Help Kip improve online presence, marketing strategy.

32:10 Fast thinker utilizing trends and executing strategy.

34:18 Tyler started for Beehive's lack of features.

36:49 Companies should have employees and customers advocate.

41:07 Creating social content may be challenging for executives.

44:11 Importance of finding the right voice online.

48:32 Focusing on value for target audience is key.

51:14 Create Shark Tank-style digital pitch for new generation.

53:43 Great conversation with Alex, relevant topics covered.

  continue reading

278 פרקים

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