Crossing the Chasm Book Review

Marketing Execution with Mark Donnigan

Have you ever faced the challenge of launching a tech product that fizzles out before reaching your target audience? In this episode of the Marketing Execution Podcast, I unpack Geoffrey Moore's "Crossing the Chasm" strategy, revealing how to transform early innovation into mainstream success.

Companies often fail because they overlook the chasm between early adopters and the mainstream market, stalling their momentum. In this episode, you will learn a proven framework to identify niche markets, leverage corporate alliances, and position your product effectively to drive sustainable growth.

With actionable insights drawn from industry case studies, I guide you through a practical implementation timeline that can lead your company from stagnation to market leadership.

Over 20 years in strategic marketing, I’ve helped tech startups scale their revenue and navigate through complex B2B sales cycles. Tune in and discover how to bridge the gap between your groundbreaking technology and the customers who need it. Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants or agencies.