How to Make Press Release Marketing Work with Mickie Kennedy | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area.

0:00 - 0:24 Mickie’s Bio

0:24 - 1:46 Schedule Once Offer https://www.peppershock.com/product/schedule-once-offer/

1:46 - 3:37 Marketing Essentials

3:37 - 4:00 Welcome to Peppershock Media’s Marketing Expedition podcast

4:00 - 4:15 Welcome Mickie

4:15 - 14:05 Mickie’s background

14:05 - 16:52 How to use eReleases

16:52 - 21:10 Helpful tools to measure performance

21:10 - 23:40 Tips for generating press releases

23:40 - 28:27 Thoughts on Help a Reporter Out

28:27 - 31:05 Advice from Mickie

31:05 - 32:23 What Mickie would’ve done differently

32:23 - 34:10 How to reach Mickie https://www.ereleases.com/ https://www.linkedin.com/in/publicity

34:12 - 34:17 Thank you, Mickie

34:17 - 35:16 Why you should consider PR

35:16 - 35:47 Thank you for listening

35:47 - 36:17 Join https://themarketingexpedition.com today!

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