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Small Budgets, Big Marketing Results
Manage episode 516242781 series 3685812
תוכן מסופק על ידי Bear Double | Wildflower Social Media. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Bear Double | Wildflower Social Media או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Big budgets are nice—not necessary. In this episode, Mike (branding/web) and Liz (social strategy) share how early-stage and still-growing small businesses can market effectively without overspending. From documenting your journey on social to standing up a basic website/GBP, email touchpoints, and content that compounds, we cover what to do now, what to delay, and how to know if it’s working.
You’ll learn
- Why big-brand case studies warp expectations—and what small-business marketing actually looks like early on
- High-impact, low-cost moves: document the journey on social, Google Business Profile basics, simple DIY site, and starter email flows
- “Start messy” vs. polished later: when scrappy content builds connection (and when to upgrade)
- Strategy first: why the thinking (audience, goals, offers) beats buying more tactics
- Where owners overspend: premature social management, glossy shoots, and using ads to fix strategy gaps
- When paid makes sense: pairing Meta ads with proven organic to lower costs
- Content that compounds: why blog/SEO can drive traffic for years
- Local networking and helpful groups: sell through the room, not to the room
- Measuring wisely: awareness vs. leads vs. conversions—and how to track each on a tiny budget
Quick wins you can do this week
- Draft a simple marketing budget ceiling (what you can spend monthly) so decisions have guardrails
- Stand up or tune your Google Business Profile and a basic site (starter is fine)
- Post one document-the-journey video (what you’re building, why it matters)
- Build a 4-email mini flow: new lead, welcome, value tip/case, soft ask
- Ask every new inquiry “How did you find us?” and log it
- Join one relevant Facebook/group and be helpful (no pitches)
- Pick one pillar topic and create 1 long piece → 3–5 social posts
Key takeaway
You don’t have to outspend bigger brands—outlearn, outlisten, and out-consistency them. Start messy, track results, and upgrade as revenue grows.
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