Evolving Your Brand Over Time | Matt Prince of Taco Bell

Marketing Happy Hour

This week, Erica and Cassie chat with Matt Prince, Brand Communications and PR Director at Taco Bell. In this episode, Matt gives us an inside look at a few of the fun projects he's been able to work on at the brand (like Taco Bell weddings and the Taco Bell Hotel), explains how important relationships are in PR, and speaks to the power of mentorship in your career.

Here's a peek at what we cover in this episode:

[00:03:53] - Matt shares a bit of his career journey thus far, from working for the City of Anaheim in events and communications, leading executive communications at Disneyland, and now his 10+ years at Taco Bell. He also gives us an inside look at some of the standout projects he's worked on with the brand, and how Taco Bell has evolved from a food brand to a lifestyle brand.

[00:12:58] - Matt walks through his current day to day at Taco Bell, including the KPIs his team is looking for, what trends they activate on, and how reactive they can be to trending topics.

[00:17:56] - Matt explains how important relationships are in PR, and how brands can best support the journalists they interact with.

[00:20:36] - Matt speaks to the power of mentorship by sharing learnings from his role as an adjunct professor at Chapman University and his community for young professionals, #ForYouPath.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Matt's episode:

Getting Silly on Social Media | Jack Hailey of Chili's

Media Relations 101 | Jacob Duarte of McDonald's

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