Influencing B-to-B Customers with Influencer Marketing | feat. Ursula Ringham | Ep. 6

Marketing in the Raw with Adam Helweh

According to ZoomInfo, influencer marketing content can deliver up to 11x the ROI of a traditional digital campaign. Those are some pretty compelling numbers. My guest in this episode is Ursula Ringham, the Head of Global Influencer Marketing at SAP - one of the world's leading producers of software for business processes management. Ursula shares her thoughts on what makes for a good influencer marketing program and her experience finding the right influencers to partner with. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by [e-mail] IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingintheraw/message