Brand Safety Strategies & Budget Optimization in Digital AdTech

Marketing, Media & Adtech

Join us on the ADOTAT Show for a groundbreaking roundtable discussion: "ADTECH'S PANDORA'S BOX: Unleashing Brand Safety Beasts and Budget Black Holes." Dive deep with our expert panelists as they unravel the complexities of digital advertising and confront the industry's most pressing challenges.

Panelists:

Richard Kahn: Co-founder & CEO of eZanga.com and Anura.io, Ernst & Young Entrepreneur of the Year in technology, and a maverick in digital security.

Mike Zaneis: CEO of Trustworthy Accountability Group, Brand Safety Institute co-founder, and a trailblazer at the nexus of technology, policy, and media.

Jared Siegal: CEO of Aditude, transforming ad operations from a one-man consultancy to a vital service for 20 publishers.

Zach Moore: SVP of Digital Media Operations at Basis Technologies, a strategist turning digital media campaigns into bullseye hits.

Michael Bishop: Co-founder & CTO of OpenAds.ai, pioneering new pathways in digital advertising with cutting-edge tech.

Discussion Highlights:

Navigating compliance and the ripple effects of GDPR on digital ad landscapes.

The balancing act between brand safety and the importance of inclusivity and diversity in advertisements.

Harnessing AI's potential while keeping up with fast-paced regulatory needs.

Strategies to differentiate genuine websites from those crafted solely for ads.

The responsibility of ad networks in vetting publisher partners.

The rise of video-based MFA sites and the ongoing battle with fraud in programmatic advertising.

Key Takeaways:

A call for an integrated approach to compliance from the outset.

The unintended oligopolies born from GDPR and state laws.

A holistic view of brand safety, considering the broader goals of sustainability and equality.

The challenges of keeping technology and regulations in sync.

The imperative of transparency in combatting MFA sites.

The panelists' personal insights, humorous takes on industry quirks, and sage advice to their past selves.

This roundtable isn't just about pointing out the problems; it's about uncovering solutions, fostering understanding, and championing quality in the vast world of digital advertising. Whether you're a marketer, publisher, or adtech enthusiast, you'll walk away with invaluable insights to navigate the ever-evolving digital terrain. Don't miss out on this enlightening conversation! Subscribe and tune in to the ADOTAT Show for this and more riveting discussions in the world of marketing and adtech.