AI & ADTECH: Agentic AI platforms will reshape media planning, buying, and creative workflows

Marketing, Media & Adtech

Welcome back to another episode of The ADOTAT Show, the most-watched podcast in adtech, marketing, and media. This week we’re joined by Rio Longacre, a voice in the industry who isn’t afraid to call out the fraud, the fear, and the fantasy dashboards that have defined digital advertising for far too long.

We’re talking Agentic AI—not the buzzwordy “AI tools” you use to rewrite an email subject line, but real autonomous agents that plan, bid, create, reconcile, and audit ad spend in real time. This is the leap from dashboards to decisions, from button-pushers to bots, from agencies as “labor shops” to agencies as governance layers. If you’ve been following the hype around AI in advertising, this is the conversation that separates signal from noise.

💡 What We Cover in This Episode:

How Agentic AI platforms will reshape media planning, buying, and creative workflows

Why junior media staffers trafficking campaigns are standing on the tracks while the AI hype train barrels forward

The truth about ad fraud, MFA sites, and FOFO economics (Fear of Finding Out)

Why many brands don’t really want outcomes—they want cover

The coming collapse of SaaS moats built on dashboards, reporting, and verification layers

How agencies will survive—ugly but resilient—by evolving into arbiters of strategy, governance, and publisher trust

The future of in-housing 2.0, where brands use lean AI teams instead of armies of button-pushers

The end of curation taxes and verification duopolies when AI can pre-check fraud in real time

How engineers are using AI like a Ferrari at 200 mph while marketers are still doing laps in the Costco parking lot

📊 Keywords for the Curious (aka the future of adtech):

Adtech, advertising technology, programmatic advertising, CTV, connected TV, AI in advertising, Agentic AI, autonomous agents, ad fraud, MFA (Made-for-Advertising), SPO (Supply Path Optimization), curation, verification, DoubleVerify, IAS, Scope3, identity vendors, retail media, SaaS moats, dashboards, procurement, incrementality, attention metrics, in-housing, media planning, media buying, creative production, audience curation, automation, marketing technology, Rio Longacre, Freestar, Kurt Donnell, Troutman Amin LLP, Incremental.com.

🎙️ Why This Matters:

The adtech ecosystem is at an inflection point. Fraud persists not because people don’t see it, but because the incentives are aligned to ignore it. Agentic AI is the first real chance to flip those incentives—from “spend and smile” to “budget-before-benefit.” That means contracts with teeth, AI audit loops that reconcile spend automatically, and governance structures that make fraud unprofitable.

👉 Next Week: Don’t miss our conversation with Kurt Donnell, CEO and founder of Freestar. We’ll dive into how he built one of the most successful independent adtech companies and what’s next for publishers and platforms in 2025.

🙏 Special Thanks to Our Sponsors:

Troutman Amin LLP — The lions of legal in advertising and media

Incremental.com — Proof-driven measurement for brands who want more than vanity metrics

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Stay Bold, Stay Curious, and Know More than You Did Yesterday.