Functional and Tasty Dog Treats: How To Develop the Winning Combo

Marketing Tails

Rianna Young is the Founder and CEO of Happy Hounds, a premium pet treat and tincture company that strives to improve pets' quality of life by reducing anxiety and pain. NY Cannabis Insider has recognized Rianna as one of New York’s Women in Cannabis. She previously worked in various local and state government roles in New York, including Chief of Staff of the New York State Assembly and Director of Communications in the NYC Council.

In this episode…

So many pet companies are trying to create something new in the industry. From all-natural, wholesome dog food to treats fit for human consumption, brands want to capture consumers’ attention with unique products. How are they accomplishing this?

Having paved a distinct path in the industry with diverse CBD treats, Rianna Young has distinguished her brand by using human-grade food and ingredients in her products. With medicinal snacks and textured treats, she creates familiar and accessible products. When marketing functional products, Rianna suggests surveying and talking to pet owners and offering samples to gather data about common pet issues, allowing you to assess demand and formulate new product lines.

In this episode of Marketing Tails, Mark Bevington sits down with Rianna Young, the Founder and CEO of Happy Hounds, to discuss how she broke into the functional pet food space. Rianna shares her key takeaways from Global Pet Expo 2024, how she sources ingredients, and the unique qualities of the brand’s products.