Unveiling Trends and Innovation in Pet Treats and Cakes

Marketing Tails

Melinda Kirk Stenger is the CEO and Founder of PetCakes by Lucky Paws, a complete baking kit for cats and dogs and winner of the Best in Show Award at the Global Pet Expo 2023. A dynamic entrepreneur with over 20 years of canine culinary experience, Melinda spearheaded the development of the first-ever DIY organic microwavable pet treats, revolutionizing the pet snack industry. Armed with a MBA in International Marketing from the University of Cincinnati College of Business, she combines business acumen with culinary expertise, as showcased in her acclaimed cookbook Paws & Brunch.

With her beloved companion Ciao Bella by her side since 2009, Melinda continues to enrich the lives of pets and their owners through nutritious, delicious treats and unforgettable pet parties.

In this episode…

As consumers become increasingly concerned with their pets’ well-being, the demand for innovative, high-quality products rises. From sustainable sourcing and eco-friendly packaging to incorporating functional ingredients, understanding these trends can significantly impact your brand's relevance and appeal. Learn how a thriving pet food brand is meeting the expectations of today's discerning pet owners.

Culinary chef Melinda Kirk Stenger delves into the industry's ever-evolving landscape, exploring emerging trends and innovative practices while offering a glimpse into the art of creating pet cakes. She provides insights on global expansion for pet-friendly businesses, championing human-grade ingredients and an unwavering belief in product integrity. Additionally, Melinda underscores the significance of marketing prowess, spotlighting strategies that captivate younger demographics and wield influence across social media platforms.

In this episode of Marketing Tails, Mark Bevington sits down with Melinda Kirk Stenger, the CEO and Founder of PetCakes, to discuss the multifaceted pet treats landscape. Melinda provides invaluable experiences and expertise for sustainable growth and global expansion, delves into proven marketing practices, highlights a commitment to quality and innovation, and emphasizes the impact of community engagement.