Digital marketing tips for Saas marketers from a pro - Elias interview Paris Childress

Marketing Technology Podcast by Marketing Guys

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SaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value.

In this episode, Elias has a chat with Paris Childress, the CEO, and founder of Hop Online and podcast host of the 'Paris Talks Marketing Podcast.

Topics we discuss:

• What makes SaaS marketing different
• How to get insights into CAC and CLV
• The big advantages of Google Ads Value Based Bidding for SaaS
• Why form should be ditched on SaaS websites
• Alternatives to the 'Demo' CTA

LinkedIn Paris Childress: https://www.linkedin.com/in/parischildress/

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