Episode #8 Does Your Business Have the Right Name?

Marketing Tools Podcast

http://marketingtoolspodcast.com/wp-content/uploads/2019/01/whatsinaname.mp3

• What does your company name say about you? How important is your name? Well…It’s more important than ever before!
• Remember…Yyour name is going to put an image in people’s mind immediately, so make sure you say what you are. Don’t let your ego get in the way. If you’re already saddled with a name that doesn’t make sense, you can always switch it. It’s not impossible…Huge companies have gone through it. Go to an acronym or come up with an off shoot and brand that. Look at what Quicken Loans is doing right now with Rocket Mortgage. It’s brilliant! If you’re going to be stubborn about your name then you better have deep pockets.