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Growing your Private Practice: The Magic of Specificity in Messaging - Ep 112
Manage episode 436411099 series 3376886
תוכן מסופק על ידי Kathy Colaiacovo. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Kathy Colaiacovo או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
If you’re struggling to get more of your ideal clients to book consults … you're not alone.
This is one of the bigger challenges when it comes to marketing a private practice or service-based business. Especially if you seem to always be explaining your services over and over, leaving people more confused than ever.
It's time to flip the script. By focusing on the core problems your ideal clients face and speaking their language when it comes to their problems, you can transform your message into a magnet for those who need your help.
The key to breaking through the noise is having marketing messages that are so specific, that people feel like you're reading their minds. When they book a consult they tell you right away that it felt like “You were inside my head!”
That's exactly what we're covering in this lesson - how getting specific in your messaging can lead to more consults and clients!
Here's what you'll walk away with:
- Understanding Your Audience: Knowing how they feel and how they describe their problems.
- Why Specificity in Messaging Matters: Learn why you must weave your clients' words into your marketing to create a message that hits home instantly.
- 5 places to find the “Words Your Clients Say: Discover where to find the words to include in your "Words They Say" document - a goldmine of insights direct from your ideal clients' mouths.
By the end, you'll know what you need to create a message that hits home, builds trust, and turns interested people into paying clients without having to chase them all over to sign up! Ready to make this magic happen for your practice or business? Hit play now!
There are some resources mentioned and you can find them on the shownotes page at: http://marketingyourprivatepractice.com/112
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