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Beth Pope | GoDaddy
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Manage episode 295145921 series 2933130
תוכן מסופק על ידי Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
On this episode we visit with Beth Pope, the Procurement Manager for Marketing at GoDaddy to discuss her perspective as a UNICORN in the world of marpro since she previously worked as a marketer before crossing over to procurement... or as Rusty likes to say, "the darkside"!
Here are the key lessons discussed in this episode…
- Lessons learned as a marketer working in procurement
- Simplifying requirements & processes
- Gaining acceptance from marketing when launching a marpro department
- Aligning legal with marpro
- Questions marketers need to be asking their marpro peers
- Roles and playing Good Cop / Bad Cop
- RFP's - Using discretion to keep vendors honest, while also not being a disruption to the business
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