MU195: Russ Ruffino | Secrets to 100M in High Ticket Coaching Sales (or some variation of that)

Mastery Unleashed

On this powerful episode of the Mastery Unleashed Podcast, Christie Ruffino interviews high-ticket sales expert Russ Ruffino, founder of Clients on Demand. Russ shares his journey from struggling bartender and aspiring actor to building a $100M+ coaching empire by flipping the traditional low-ticket ascension model on its head. He dives deep into the difference between selling information vs. delivering transformation, emphasizing the value of authentic client results, screening and qualifying leads, and building a scalable business machine.

Russ reveals how high-ticket programs (starting at $5K) outperform low-ticket offers by attracting committed clients, creating real transformations, and generating predictable revenue. His simple 3-step model—paid ads → masterclass → sales call—remains the fastest, most effective way to convert strangers into premium buyers. He also shares insights on pricing, operations, team-building, and overcoming mindset blocks, including the “$100K/month freakout” many new high earners experience.

Listeners are encouraged to ditch pitchy sales tactics, stop over-optimizing broken models, and instead build lean, client-focused coaching offers. Russ also shares free access to his Clients on Demand Training Vault, loaded with tools to help entrepreneurs master high-ticket enrollment.

ABOUT RUSS

Russ is the founder and CEO of Clients on Demand. They help coaches, experts and speakers turn their expertise into high-ticket online workshops that sell for $5,000 - $15,000 or more. Russ has personally done over $100M in high ticket coaching sales, and his clients have collectively used his strategies to close well over a billion dollars in high-ticket sales. If you’re looking to maximize your income, freedom and your impact, Russ Ruffino is the one to follow.

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Clients on Demand Training Vault

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LINKS SHARED ON THE SHOW

www.clientsondemand.com

www.youtube.com/@russruffino

ABOUT OUR SHOW

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

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