Ted Leonsis: “People want purpose.”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Tech pioneer Ted Leonsis is never one to shy away from a challenge. He’s an uncanny trend spotter, from his beginnings at companies like Wang Laboratories and AOL to his current role as Founder and CEO of Monumental Sports and Entertainment. He’s also the ambitious co-founder of investment group Revolution Growth and even did a stint as mayor of a small Florida town. But before college, Ted was a self-described “lazy” student who would just get by. So, what changed? In this conversation, Ted tells Bob about the monumental event that changed the trajectory of his life and ignited his passion for technology. He also explains how a near death experience propelled him to create a list of 101 things to do before he died – a list that guides and motivates him in all aspects of his life to this day.

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