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Buying Leads vs. Creating Your Own
Manage episode 441419109 series 3484351
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Dollar in, customer out. That's the way we like to think of marketing, isn't it?
That result is certainly possible. But unless you're selling to robots, you're going to have to take a few more steps to get there.
Humans have never been more "human" than they are right now; they are longing for connection, authenticity, significance, validation, and hope. Especially when they are making big purchase decisions.
But "lead generation" companies continue to reduce them to clicks, emails, and phone numbers that you can sell something to (supposedly right now).
This is why leads are such a challenge across every industry.
Would you like to know how to become the most obvious, attractive company to do business with?
Would you like to escape the torture of bogus leads that overwork your people and leave you empty-handed?
And would you finally like to have a cost per customer acquisition that you can take to the bank?
Today's episode is for you.
Caleb and Brandon will share the secrets behind companies that aren't fretting about marketing ROI, and give you a formula that will compel customers to skip the competition and run straight into your arms.
This ain't no fairy tale... but there is a very happy ending for you behind that play button.
What are you waiting for?
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
#advertisingstrategy #ads #leads #leadgeneration
00:00 Intro
01:00 The Aggravation of Aggregation
03:43 When You Remove Humanity from Marketing.
05:05 You Don't Do This in Real Life... Why Do You Expect Them to?
06:19 The Law of Reciprocation
07:00 When They Clicked for Price and Speed...
15:06 A Lead a Person With a Need
24:46 If You HAVE to Buy Leads...Don't Make This Mistake
Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a
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