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5 Ads That Are Killing It (And Why)
Manage episode 420547946 series 3484351
תוכן מסופק על ידי Frank & Maven. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Frank & Maven או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
You probably already know this... but a reminder never hurts.
The media you choose to buy doesn't make your ad successful...
It's the ad you choose to write that makes the media successful!
Even with the biggest budget, the biggest audience and the most fancy targeting in the world... you can STILL wind up empty handed without the right message (ad).
Most ads fail because the business owner thinks that if they "just get their name out there," people will automatically want to do business with them.
But when was the last time you bought something just because "the name was out there?"
Human decisions are a lot more complicated than that. But it's okay, because in this episode, we're going to show you exactly how to write ads that get attention and persuade people to take action.
Three principles that will never fail you:
- Avoid predictability at all costs
- Use real, 2nd person voice
- Make it extremely clear how their life will be better when they take the next step
Click here to see magic behind 5 that are making big money for our clients.
It's gonna be a great week!
Quick Links:
02:23 Ad 1 How to use "Divergence" To Earn Attention
11:01 Ad 2 Why Smiles, Fists, and Tears are the key to selling
19:51 Ad 3 Fame = Fortune
26:52 Ad 4 How to Use Metaphors for Emotional Appeal
31:07 Ad 5 The Power of Jingles...When Done Right
38:09 Three Principles That Will Never Fail You
Host: Brandon Welch
Co-Host: Kyle DeVries
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a
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