Digital transformation and innovation – from buzzwords to breakthroughs

MBA: Masters of Barely Awake

In this inaugural episode of MBA: Masters of Barely Awake, we cut through the jargon and dive into the heart of innovation and digital transformation. Lets explore what innovation really means—hint: it's not just about cool ideas—and why 84% of companies fail at digital transformation. From Spotify’s surprising jobs-to-be-done framework to navigating the minefield of disruptive innovation, we tackle the big questions: How do you create value that matters? Why does technology alone fall short? And most importantly, how do you stay ahead when the rules keep changing? Packed with practical takeaways, this is your guide to making transformation work—no buzzwords required.