MC Fireside Chats - November 13th, 2024

MC Fireside Chats

The November 13th, 2024 episode of MC Fireside Chats, hosted by Brian Searl, brought together a group of outdoor hospitality leaders to discuss the evolution of glamping, the importance of storytelling, and the transformative potential of immersive guest experiences. Joining Brian were Angele Miller of Creekside R&R Glamping, Zach Stoltenberg of Clockwork, Chris Jeub of Monument Glamping, Matt Small of RVI, and Chris Hudak of Escapod Trailers. The discussion covered emerging trends, innovative strategies, and the power of authentic connections in the glamping industry. Brian opened the episode by reflecting on changes planned for the podcast in 2025, including longer, more topical formats and the addition of a co-host. He also touched on the broader changes within the glamping industry, where operators are moving beyond conventional offerings to provide unique, personalized experiences. The panelists explored how these shifts align with the increasing demand for more immersive and transformative travel. Chris Hudak, founder of Escapod Trailers, shared his company’s journey of creating premium off-road trailers that cater to adventure-seekers looking for mobility and self-sufficiency. Chris emphasized the importance of separating Escapod from traditional RV brands, focusing instead on providing unique and durable products that facilitate authentic outdoor experiences. He noted that partnerships with local operators, such as breweries and orchards, have enhanced the appeal of his trailers, allowing guests to immerse themselves in natural settings. Matt Small, representing RVI, highlighted the importance of landscape architecture in designing successful glamping destinations. He explained how his firm works with landowners to craft site-specific designs that tell a story and align with guest expectations. Matt emphasized that authentic storytelling is the cornerstone of memorable glamping experiences. He also pointed to the role of community partnerships and eco-conscious practices in making these destinations sustainable and engaging. Angele Miller illustrated how her resort, Creekside R&R Glamping, integrates local culture into the guest experience. From oyster-shucking demonstrations to llama treks, Angele explained how these curated activities not only enrich the guest stay but also promote local businesses and traditions. She stressed the importance of providing guests with opportunities to actively participate in their experiences, turning visits into transformative journeys. Chris Jeub, “The Glamping Guy,” spoke about the joy and responsibility of hosting. He shared a personal story of guests who braved a snowstorm to stay at his Monument Glamping site, highlighting how thoughtful interactions and shared stories can deepen the connection between hosts and visitors. Chris also underscored the value of embedding storytelling into every aspect of the glamping experience, from marketing to on-site interactions. Zach Stoltenberg of Clockwork delved into the importance of branding and design in glamping operations. He emphasized the need for operators to craft consistent and authentic identities that resonate with their target audiences. Zach also advocated for partnerships with local businesses, such as breweries and adventure outfitters, to create unique and memorable experiences for guests. He highlighted examples of innovative design, such as cantilevered units over streams, which elevate the guest experience by immersing them in the natural environment. The panelists agreed that the glamping industry is shifting toward “transformative hospitality,” a concept that encourages operators to provide experiences that leave lasting impressions on guests. Whether it’s through mushroom foraging, farm-to-table cooking, or wellness retreats, the panelists stressed that glamping should aim to educate, inspire, and connect guests with nature and local culture. A recurring theme was the importance of passion and authenticity. Matt noted that guests can sense when operators are genuinely invested in their offerings. Chris Hudak added that successful experiences often stem from the operator’s own interests, whether it’s equestrian activities or sustainable living. The panelists emphasized that authenticity and personal passion are critical for creating memorable guest experiences. Brian concluded the episode by expressing his desire to showcase more of what’s possible in glamping through future on-location episodes of MC Fireside Chats. He highlighted the value of visually demonstrating innovative glamping properties to inspire operators and landowners. The panelists supported the idea, noting that sharing best practices and creative ideas is essential for the growth of the industry. The episode underscored the vibrancy and potential of glamping as a transformative segment of outdoor hospitality. From fostering community partnerships to creating immersive experiences, the panelists demonstrated how innovation and storytelling can elevate the industry and inspire the next generation of glamping operators.