))
Navigating the New Era of Commerce feat. Kellanova & Target
Manage episode 424657075 series 3495403
תוכן מסופק על ידי GroupM. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי GroupM או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
The future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape.
Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
78 פרקים
שתפו
