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Ad Tech Jargon Explained: Programmatic vs. RTB vs. Header Bidding
Manage episode 390436000 series 3474160
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This story was originally published on HackerNoon at: https://hackernoon.com/ad-tech-jargon-explained-programmatic-vs-rtb-vs-header-bidding.
Dive into the world of ad tech as we unravel the intricacies of programmatic, real-time bidding (RTB), and header bidding.
Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #adtech, #header-bidding, #rtb, #ssp, #dsp, #ad-buying, #programmatic-ads, #real-time-bidding, and more.
This story was written by: @janegleizer. Learn more about this writer by checking @janegleizer's about page, and for more stories, please visit hackernoon.com.
Demystify the ad tech language with a breakdown of programmatic, real-time bidding (RTB), and header bidding. Programmatic advertising automates ad delivery, RTB involves real-time auctions, and header bidding transforms the auction process. Delve into the roles of SSPs and DSPs, explore the evolution of programmatic technology, and understand how header bidding adds a dynamic and competitive edge to the ad tech industry. Unravel the distinctions among these terms for a comprehensive understanding of the advertising technology landscape.
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