Ad Tech Jargon Explained: Programmatic vs. RTB vs. Header Bidding

Media Tech Brief By HackerNoon

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Wyatt Flores’s Red Dirt Roots 43:43

לפני 18 ימים43:43

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Wyatt Flores is a 23-year-old singer-songwriter from Stillwater, Oklahoma, who’s making a name for himself in the Red Dirt music scene, building on the musical legacy of his home state. He grew up on a ranch in a working-class family where he was surrounded by musicians, often hearing them play cowboy songs around a campfire. His father, a drummer, built him a stage in the backyard when he recognized his talent, and his Uncle Bobby taught him how to play guitar. Now Wyatt is playing in front of thousands of fans, singing at the Grand Ole Opry, and writing songs that are winning audiences with their honesty, heart, and vulnerability. His debut album, Welcome to the Plains, explores the rough—and sometimes violent—side of growing up in rural Oklahoma, but it also shows a talent for storytelling and a wry sense of humor. Sid talks to Wyatt about why he’s so happy to be back in Stillwater after a couple of years in Nashville, the mental health struggles he’s openly shared with his fans, the family member he wants to have on his podcast, and why his favorite food is a breakfast burrito. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

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This story was originally published on HackerNoon at: https://hackernoon.com/ad-tech-jargon-explained-programmatic-vs-rtb-vs-header-bidding.
Dive into the world of ad tech as we unravel the intricacies of programmatic, real-time bidding (RTB), and header bidding.
Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #adtech, #header-bidding, #rtb, #ssp, #dsp, #ad-buying, #programmatic-ads, #real-time-bidding, and more.
This story was written by: @janegleizer. Learn more about this writer by checking @janegleizer's about page, and for more stories, please visit hackernoon.com.
Demystify the ad tech language with a breakdown of programmatic, real-time bidding (RTB), and header bidding. Programmatic advertising automates ad delivery, RTB involves real-time auctions, and header bidding transforms the auction process. Delve into the roles of SSPs and DSPs, explore the evolution of programmatic technology, and understand how header bidding adds a dynamic and competitive edge to the ad tech industry. Unravel the distinctions among these terms for a comprehensive understanding of the advertising technology landscape.

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Ad Tech Jargon Explained: Programmatic vs. RTB vs. Header Bidding

Media Tech Brief By HackerNoon

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This story was originally published on HackerNoon at: https://hackernoon.com/how-advertisers-use-placement-based-targeting-on-childrens-videos . Discover how advertisers leverage placement-based targeting on YouTube's children-focused videos. Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #online-advertising , #child-targeted-advertising , #online-advertising-regulation , #coppa-compliance , #dsa-regulations , #digital-ad-transparency , #children's-online-safety , #hackernoon-top-story , and more. This story was written by: @webtwo . Learn more about this writer by checking @webtwo's about page, and for more stories, please visit hackernoon.com . The article dives into how advertisers target children through placement-based advertising on YouTube, detailing ad collection methodologies, ad categorizations, and the complexities of ad explanations provided by Google.…

Media Tech Brief By HackerNoon

1
4 Strategies for Targeting Children on YouTube Despite Advertising Restrictions 12:36

לפני 51 weeks12:36

12:36

This story was originally published on HackerNoon at: https://hackernoon.com/4-strategies-for-targeting-children-on-youtube-despite-advertising-restrictions . Discover how advertisers exploit YouTube's ad system to target children, despite Google's restrictions on audience selection. Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #online-advertising , #child-targeted-advertising , #online-advertising-regulation , #coppa-compliance , #dsa-regulations , #digital-ad-transparency , #children's-online-safety , #youtube-ad-targeting , and more. This story was written by: @webtwo . Learn more about this writer by checking @webtwo's about page, and for more stories, please visit hackernoon.com . Advertisers can bypass Google's restrictions and target children on YouTube by using placement-based ads on child-focused videos. This method raises concerns about compliance with regulations like COPPA and the need for better enforcement to protect young viewers.…

Media Tech Brief By HackerNoon

1
Top Web3 SEO Secrets: Discover The Best Strategies That Actually Work 23:30

לפני 52 weeks23:30

23:30

This story was originally published on HackerNoon at: https://hackernoon.com/top-web3-seo-secrets-discover-the-best-strategies-that-actually-work . Discover how Web3 SEO can supercharge your marketing efforts + practical tips to get started! Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #seo , #marketing , #web3-marketing , #web3-seo , #what-is-seo , #why-is-seo-important , #how-to-implement-seo , #web3-seo-secrets , and more. This story was written by: @gchimelu . Learn more about this writer by checking @gchimelu's about page, and for more stories, please visit hackernoon.com . TL;DR ● SEO is a cost-efficient marketing tactic that yields long-term business rewards. ● Numerous SEO strategies, like keyword research, on-chain content optimization, and link building, can help boost your brand. ● Case study insight into how a popular Web3 brand successfully adopted Web3 SEO to achieve its marketing goals.…

Media Tech Brief By HackerNoon

1
How Social Media and Streaming Services Are Changing our Understanding of Good Music 5:49

לפני 52 weeks5:49

5:49

This story was originally published on HackerNoon at: https://hackernoon.com/how-social-media-and-streaming-services-are-changing-our-understanding-of-good-music . Sound designer and composer Roman Ponomarenko explains how digitalization has changed the process of music production and our idea of good music. Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #social-media , #streaming-music , #music , #ai , #technology , #artificial-intelligence , #spotify , #music-streaming , and more. This story was written by: @asmbl . Learn more about this writer by checking @asmbl's about page, and for more stories, please visit hackernoon.com . Digital revolution has made music more accessible but also changed the ways it is produced, distributed, and consumed. Sound designer and composer Roman Ponomarenko explains how digitalization has changed the process of music production and our idea of good music. For example, Spotify use complex algorithms to compose personalized playlists, often prioritizing songs with catchy melodies and familiar melodies.…

Media Tech Brief By HackerNoon

1
Temporal Dynamics in Linguistic Polarization 6:39

לפני 52 weeks6:39

6:39

This story was originally published on HackerNoon at: https://hackernoon.com/temporal-dynamics-in-linguistic-polarization . This article explores the temporal dynamics of linguistic polarization with a focus on specific keywords and semantic shifts. Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #media-polarization , #semantic-polarization , #online-discourse , #partisan-discourse , #language-dynamics , #cnn-vs.-fox-news , #linguistic-polarization , #media-language-trends , and more. This story was written by: @editorialist . Learn more about this writer by checking @editorialist's about page, and for more stories, please visit hackernoon.com . The article explores the evolving dynamics of linguistic polarization, focusing on specific keywords' shifts over time and how media agendas are influenced in a two-way interaction with audiences, showcasing the complexities of agenda setting in today's fragmented media environment.…

Media Tech Brief By HackerNoon

1
Analyzing Media Polarization: How Broadcast News Language Shapes Online Discourse 9:51

לפני 52 weeks9:51

9:51

This story was originally published on HackerNoon at: https://hackernoon.com/analyzing-media-polarization-how-broadcast-news-language-shapes-online-discourse . Analyzing the language dynamics between CNN and Fox News reveals how broadcast media's polarization impacts online discourse Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #media-polarization , #semantic-polarization , #online-discourse , #partisan-discourse , #language-dynamics , #cnn-vs.-fox-news , #media-language-trends , #hackernoon-top-story , and more. This story was written by: @editorialist . Learn more about this writer by checking @editorialist's about page, and for more stories, please visit hackernoon.com . This study delves into how the language used by major broadcast news networks like CNN and Fox News has polarized over time, impacting social media discussions and democratic discourse. It highlights the significant role of broadcast media in shaping online partisan discourse and its implications for democratic decision-making.…

Media Tech Brief By HackerNoon

1
Why Brand Mentions and PR Matter More for SEO Than Links 9:46

לפני 1 year9:46

9:46

This story was originally published on HackerNoon at: https://hackernoon.com/why-brand-mentions-and-pr-matter-more-for-seo-than-links . How brand mentions impact SEO and why they matter more than links. Learn actionable tips to boost your rankings based on insights from the Google API leak. Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #seo , #public-relations , #seo-tips , #pr-tips , #brand-mentions-and-links , #brand-mentions-for-seo , #seo-strategies-2024 , #high-quality-backlinks , and more. This story was written by: @nikopolos . Learn more about this writer by checking @nikopolos's about page, and for more stories, please visit hackernoon.com . Google's leaked API reveals that brand mentions are more important than links for SEO. To improve your rankings, prioritize getting mentions on relevant, high-authority sites and from influential authors. Utilize PR tactics, create niche content, and encourage your authors to build their personal brands for maximum SEO impact.…

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Media Tech Brief By HackerNoon « » Ad Tech Jargon Explained: Programmatic vs. RTB vs. Header Bidding

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Ad Tech Jargon Explained: Programmatic vs. RTB vs. Header Bidding