MyLocal’s Daniel Ionescu on platforms for sustainable local news

Media Voices Podcast

This week we're joined by Daniel Ionescu, founder of The Lincolnite, an independent local news publisher in Lincolnshire. He is also the founder and editor of new local news platform MyLocal, which is setting out to create a sustainable ecosystem where local journalism, communities and businesses can thrive.

Daniel talks us through why he got into local news in 2010 and the opportunity he spotted to make local news much more up-to-date when compared to the digital efforts of local news organisations still tied to the print cycle. He explains how MyLocal came about, and how they anticipated some of the problems publishers are facing today with the decline in social media traffic and challenges around sustainable revenue streams.

We also discuss the importance of building human, direct relationships to build trust in local news titles, whether collaboration between large and small outlets is realistic, and if local news can ever truly be sustainable.

The past 12 months in local news developments will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.