414 - Building a Loyal and Engaged Membership Community with Funk Roberts

Membership Geeks Podcast with Mike Morrison

In this episode of the Membership Geeks Podcast, I chat with Funk Roberts, the founder of the Over 40 Alpha Brotherhood, about the secrets to building a loyal and engaged membership community.

We dive into strategies for fostering engagement, the importance of a transformative journey, and how you can maintain a personal touch even as your community scales.

Funk also shares actionable insights that membership site owners can immediately implement to see results.

In this episode:

• What key elements are often missing from membership communities in terms of engagement and building a vibrant community?
• How can membership owners stay connected with their audience over time, especially as their membership grows in size?
• What strategies can be applied to non-visual or less activity-driven memberships to foster engagement and community rituals?
• How do you balance content creation with community building, and what role does a structured transformation journey play in this process?

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