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Marketing Campaigns that Changed the World: Airbnb – “We Accept” Campaign
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תוכן מסופק על ידי Ruben Licera. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ruben Licera או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In today's episode, we delve into Airbnb's 'We Accept' campaign - a bold and impactful statement in 2017 that echoed the company's undeterred commitment to inclusivity. Through a tapestry of diverse faces, Airbnb reaffirmed the principle that everyone has a right to belong. Now, let's unpack the layers of this iconic campaign that portrayed Airbnb not just as a service, but as a platform built on acceptance.
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