Unlocking the Power of SEO and Content Marketing for Ecommerce Business Growth

Minds of Ecommerce

Suzie Cyrenne is the Co-founder of Zumalka, a company that delivers natural and homeopathic pet supplements for holistic pet wellness. For over a decade, Suzie has nurtured and cared for pets in over 70 countries through Zumalka’s natural alternatives and the company’s dedication to pet well-being.

A certified homeopath who co-founded her first business in 2013, Suzie's roots are deeply entrenched in entrepreneurship. She is also the Co-founder and COO of Buster Fetcher™, an automated tracking system that helps businesses cut shipping costs and boost profit margins. In addition, Suzie hosts the Women Powering Ecommerce Podcast, inspiring others with valuable business lessons for exceptional leadership.

In this episode…

Generating relevant and productive traffic to a website is a primary goal for online businesses. However, many online brands are still determining the most effective approaches for getting leads. How do you generate leads that, in turn, grow your ecommerce business significantly?

Founder and seasoned entrepreneur Suzie Cyrenne navigates business with the mindset that content is critical to realizing ecommerce growth. Creating relevant content and in-depth guides has been fundamental to her entrepreneurial success, seeing a skyrocket in traffic and sales on her ecommerce website. According to Suzie, SEO and content marketing have numerous advantages over traditional advertising methods and paid ads. With content marketing, businesses can gain customers’ trust by delivering messages that resonate with them. Content provides long-term value when combined with strategic outreach, SEO optimization, and CRO audits.

In this episode of the Minds of Ecommerce Podcast, Raphael Paulin-Daigle sits down with Suzie Cyrenne, Co-founder of Zumalka and Buster Fetcher™, as she unpacks her SEO strategies for increased visibility, traffic, and sales. Suzie highlights the benefits of SEO over paid ads and provides tips on how to make the most of your content marketing efforts. You will also learn how to scale your business with freelancers and conversion optimization tactics for increased ROI.