Building Advanced Data Monetization Capabilities for the AI-Powered Organization

MIT CISR

Barb Wixom reads MIT CISR's June 2022 research briefing, which she co-authored with Ida Someh and Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2022_0601_AdvancedAICapabilities_WixomSomehBeath. Abstract: MIT CISR research identified that advanced levels of five data monetization capabilities –data science, data management, data platform, customer understanding, and acceptable data use—enable organizations to become AI-powered. In this briefing, we use a case study about AI at Microsoft to illustrate that organizations build advanced data monetization capabilities via the adoption of increasingly advanced practices. Further, we encourage leaders to take an enterprise capability perspective when capability building so that, over time, their AI projects become faster and cheaper to execute.