Business Models in the AI Era

MIT CISR

Ina Sebastian reads MIT CISR's October 2025 research briefing, which she co-authored with Peter Weill, Stephanie Woerner, and Gayan Benedict. See the text version and related content at https://cisr.mit.edu/publication/2025_1001_BizModelsAIEra_WeillSebastianWoernerBenedict. Abstract: MIT CISR anticipates that rapid advancements in AI will drive business model evolution over the next decade, and we propose that business models in the AI era will become increasingly outcome oriented and enabled by autonomous AI. In this briefing, we draw on our research from 2013 to 2025 involving 2,378 companies to describe how digital business models have developed over the last twelve years, and introduce a framework for AI-driven, real-time business models. We illustrate how companies have begun exploring these new business models with a case study of One New Zealand.