Reflecting On 50 Years Of MIT CISR—and What We’ve Learned MIT CISR podcast

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MIT CISR

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Shifting to a Product Mindset for Data 13:55

לפני 14 ימים13:55

13:55

Barb Wixom reads MIT CISR's April 2025 research briefing, which she co-authored with Nick van der Meulen and Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2025_0401_DataProductMindset_WixomVanderMeulenBeath. Abstract: Today, by adopting a product mindset for data, organizations hold people accountable for the payoff of data investments over time. Data assets and data solutions represent two distinct types of “data products.” Organizations can use three sets of product management practices to more effectively generate returns from their data assets and data solutions: practices for satisfying data consumers, practices for setting prices, and practices for sustaining profits. This briefing illustrates these practices using examples from information businesses.…

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MIT CISR

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Digitally Savvy Boards: AI Update 13:01

לפני 6 weeks13:01

13:01

Stephanie Woerner reads MIT CISR's March 2025 research briefing, which she co-authored with Peter Weill, Jennifer S. Banner, and James Moore. See the text version and related content at https://cisr.mit.edu/publication/2025_0301_SavvyBoardsUpdate_WeillWoernerBannerMoore Abstract: In 2019, MIT CISR published findings from our research on the digital savviness of company boards that showed 24 percent of boards were digitally savvy and had associated performance premiums. In 2024, we repeated the 2019 board analysis with current companies and found that having a digitally savvy board based on our original criteria was no longer differentiating. However, updating the criteria to account for newer technologies produced results similar to the original analysis. In this briefing we compare the results of these two studies, share insights from interviews of non-executive board directors, and explore how companies use board committees to help manage their work.…

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MIT CISR

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Maximizing Returns from Data Monetization Strategies 16:05

לפני 10 weeks16:05

16:05

Barb Wixom reads MIT CISR's February 2025 research briefing, which she co-authored with Nick van der Meulen and Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2025_0201_DataMonetizationImpact_vanderMeulenWixomBeath. Abstract: While organizations generally recognize data’s potential to drive business value, many still struggle to realize substantial financial returns from their data monetization strategies. Beyond selecting a strategy, we identified a more critical differentiator for success: data monetization impact. This briefing explores the strategy-specific practices that enable organizations to achieve this impact on strategic business outcomes, providing guidance for leaders seeking to maximize the return on their investments in data initiatives.…

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MIT CISR

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Business Value from Digital Sustainability 11:44

לפני 15 weeks11:44

11:44

Ina Sebastian reads MIT CISR's January 2025 research briefing, which she co-authored with Stephanie Woerner, Peter Weill, and Daniel Woerner. See the text version and related content at https://cisr.mit.edu/publication/2025_0101_DigitalSustainability_SebastianWoernerWeillWoerner. Abstract: Sustainability is a cost of doing business for many companies today—but it is also an opportunity for creating value. Companies only achieve value, however, by embedding sustainability goals into company strategy and then developing capabilities to advance these goals. Our survey analysis suggested that there are four distinct strategic sustainability goals: compliance and efficiency, customer and investor reputation, new revenue, and company purpose. Companies in the research that pursued strategic sustainability goals beyond compliance and efficiency saw bottom-line impacts such as greater EBIT, more revenues from innovation, and improved customer experience.…

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MIT CISR

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Building Enterprise AI Maturity 11:18

לפני 19 weeks11:18

11:18

Stephanie Woerner reads MIT CISR's December 2024 research briefing, which she co-authored with Peter Weill and Ina Sebastian. See the text version and related content at https://cisr.mit.edu/publication/2024_1201_EnterpriseAIMaturityModel_WeillWoernerSebastian. Abstract: With so much excitement and hype around AI, we pursued research that would help leaders make sense of the chaos and understand how enterprises create value with AI. This briefing describes the MIT CISR Enterprise AI Maturity model, which depicts four stages of enterprise AI maturity we identified based on a 2022 MIT CISR survey of 721 companies. We found that financial performance improved at each stage, and we pinpointed capabilities an enterprise needs as it progresses through the stages.…

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MIT CISR

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High-Performance Data Monetization 15:39

לפני 23 weeks15:39

15:39

Barb Wixom reads MIT CISR's November 2024 research briefing, which she co-authored with Cynthia Beath and Ja-Naé Duane. See the text version and related content at https://cisr.mit.edu/publication/2024_1101_HighPerformanceDataMonetization_WixomBeathDuane. Abstract: Top-performing organizations invest in three factors that amplify the financial impact of data monetization: CEO-level data leadership, data value management, and data lifecycle measurement. These high-performance factors establish an organizational culture conducive to maximized data monetization. This briefing defines the three factors and then illustrates them using a case study of technology and services company Wolters Kluwer.…

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MIT CISR

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Reflecting on 50 Years of MIT CISR—and What We’ve Learned 16:53

לפני 28 weeks16:53

16:53

Stephanie Woerner reads MIT CISR's October 2024 research briefing, which she co-authored with Peter Weill, Chris Foglia, and Dorothea Gray. See the text version and related content at https://cisr.mit.edu/publication/2024_1001_MITCISR50Years_WeillWoernerFogliaGray. Abstract: This briefing celebrates the 50th anniversary of the MIT Center for Information Systems Research (CISR). For 50 years MIT CISR has been a trusted partner of senior IT executives—both learning from them and helping them to create more value in their companies. In the past decade MIT CISR has broadened its engagement to top management teams, digital and data leaders, and boards of directors. Weaving together recollections from long-time business and academic colleagues with responses from a ChatGPT query, we describe the five pillars of MIT CISR’s reputation and include seven lessons learned over the years.…

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MIT CISR

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Managing the Two Faces of Generative AI 16:12

לפני 32 weeks16:12

16:12

Nick van der Meulen reads MIT CISR's September 2024 research briefing, which he co-authored with Barb Wixom. See the text version and related content at https://cisr.mit.edu/publication/2024_0901_GenAI_VanderMeulenWixom. Abstract: As generative AI (GenAI) becomes more prevalent, organizations are implementing it in two distinct ways: as broadly applicable tools to enhance individual productivity, and as tailored solutions to achieve strategic business objectives. Based on a series of three consecutive virtual roundtable discussions with data and technology executives on the MIT CISR Data Research Advisory Board, this briefing describes both approaches and highlights their unique challenges and management principles for success.…

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MIT CISR

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What’s Next: Top Performers Are Becoming Real-Time Businesses 15:38

לפני 37 weeks15:38

15:38

Peter Weill reads MIT CISR's August 2024 research briefing, which he co-authored with Elizabeth van den Berg, Jason Birnbaum, and Maxime de Planta. See the text version and related content at https://cisr.mit.edu/publication/2024_0801_RealTimeBusiness_WeillvanderBergBirnbaumdePlanta. Abstract: In a study with Insight Partners, we found that companies operating in the top quartile versus the bottom quartile of “real-time-ness” had more than 50 percent higher revenue growth and net margins—a huge premium. The top-quartile companies automated processes and enabled fast decisions by employees at all levels using trusted and easily accessible data. Real-time decision-making enables digital customer journeys that are more seamless, empowered employee experiences, and increased business agility. This briefing describes what it takes to become a real-time business. We dig into the performance premium and illustrate the journey of becoming a real-time business with a case study of United Airlines.…

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MIT CISR

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Achieving AI at Scale: Cemex’s Learning Journey 16:28

לפני 41 weeks16:28

16:28

Barb Wixom reads MIT CISR's July 2024 research briefing, which she co-authored with Ida Someh and Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2024_0701_CemexScalingAI_WixomSomehBeath. Abstract: In recent years, large established organizations have been growing business value by increasing the volume of AI models they have in production, an activity we call scaling AI. MIT CISR research has identified that scaling AI is the result of a learning journey during which an organization learns how to deploy, proliferate, and industrialize AI models. Ideally, the organization builds data liquidity, develops workforce savviness, and leverages scarce resources along the way to achieve AI at scale, which is the state at which organizations cost effectively manage large volumes of interconnected models in production. In this briefing, we describe the AI scaling learning journey at Cemex, a large global construction materials company headquartered near Monterrey, Mexico.…

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MIT CISR

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Building a Platform Business Requires Balance—Lessons from Salesforce 17:03

לפני 45 weeks17:03

17:03

Martin Mocker reads MIT CISR's June 2024 research briefing, which he co-authored with Ina Sebastian. See the text version and related content at https://cisr.mit.edu/publication/2024_0601_SalesforcePlatformBusiness_MockerSebastian. Abstract: Platform business models have become highly popular; they are used by half of the world’s ten largest companies by market capitalization. The challenge for established companies is that running a platform business is different from running a product business. A platform business requires building an ecosystem of various constituents with differing interests: customers, the company’s internal product teams, and partners. Based on an in-depth case study of Salesforce Platform, this briefing illustrates one approach to balancing the interests of these constituents.…

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MIT CISR

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AI Is Everybody's Business 16:08

לפני 50 weeks16:08

16:08

Barb Wixom reads MIT CISR's May 2024 research briefing, which she co-authored with Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2024_0501_AIEverybodysBusiness_WixomBeath. Abstract: This briefing presents three principles to guide business leaders when making AI investments: invest in practices that build capabilities required for AI, involve all your people in your AI journey, and focus on realizing value from your AI projects. The principles are supported by the MIT CISR data monetization research, and the briefing illustrates them using examples from the Australia Taxation Office and CarMax. The three principles apply to any kind of AI, defined as technology that performs human-like cognitive tasks; subsequent briefings will present management advice distinct to machine learning and generative tools, respectively.…

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MIT CISR

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Resolving Workforce Skills Gaps with AI-Powered Insights 16:18

לפני 1 year16:18

16:18

Nick van der Meulen reads MIT CISR's April 2024 research briefing, which he co-authored with Olgerta Tona and Dorothy Leidner. See the text version and related content at https://cisr.mit.edu/publication/2024_0401_DigitalTalentTransformation_VanderMeulenTonaLeidner. Abstract: Ongoing digital transformation requires a workforce that is proficient in a wide variety of new skills. This briefing explores the use of AI in quantifying such proficiency, through a process known as skills inference. We introduce this concept by means of a case study of Johnson & Johnson, showing how skills inference can provide detailed insight into workforce skills gaps and thereby guide employees’ career development and leaders’ strategic workforce planning.…

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MIT CISR

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Creating an Enterprise Capability for Digital Sustainability 15:34

לפני 1 year15:34

15:34

Thomas Haskamp reads MIT CISR's March 2024 research briefing, which he co-authored with Ina Sebastian and Stephanie Woerner. See the text version and related content at https://cisr.mit.edu/publication/2024_0301_GreenCIO_SebastianHaskampWoerner. Abstract: Technology leaders in top-performing companies spend significantly more time on building a complementary enterprise capability than their peers. Carbon emission reduction is a top concern for organizations, and therefore developing an enterprise capability for digital sustainability is a compelling opportunity for technology leaders. In our study, technology leaders were building and using an enterprise tracking capability to pursue three opportunities for scaling carbon emission reduction at their companies: optimizing technology emissions and product emissions and creating digital offerings.…

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MIT CISR

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Designing Ecosystem Governance to Grow Value 10:57

לפני 1 year10:57

10:57

Gayan Benedict reads MIT CISR's February 2024 research briefing, which he co-authored with Ina Sebastian. See the text version and related content at https://cisr.mit.edu/publication/2024_0201_EcosystemGovernance_BenedictSebastian. Abstract: In recent MIT CISR research, organizations saw their most challenging strategic goals as being dependent on the actions of other organizations. Ecosystem governance, like good corporate governance, is a key to achieving these goals. Executives in our research described three governance approaches for digital ecosystems that varied along a spectrum, from centralized, which we have termed “Alpha;” to federated, or “Representative;” to decentralized, or “Liquid.” In this briefing, we introduce these approaches and discuss when ecosystems should adopt more decentralized governance approaches to grow value.…

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MIT CISR

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How Tech Leaders of Top-Performing Companies Spend Their Time 13:38

לפני 1 year13:38

13:38

Stephanie Woerner reads MIT CISR's January 2024 research briefing, which she co-authored with Peter Weill and Gail Evans. See the text version and related content at https://cisr.mit.edu/publication/2024_0101_TechLeaderTime_WeillWoernerEvans. Abstract: As large established companies become increasingly digital, offering connected products and services and leading or participating in ecosystems, their tech leaders must balance many demands and opportunities for their time. And as digital technologies have become pervasive in enterprises, these demands and opportunities often fall outside the traditional CIO role. In this briefing, we share how time allocations for tech leaders have changed over fifteen years, and Gail Evans, a technology leader at Disney Experiences, describes how she allocates her time.…

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MIT CISR

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Getting Over a Digital Business Transformation Slowdown 13:07

לפני 1 year13:07

13:07

Stephanie Woerner reads MIT CISR's December 2023 research briefing, which she co-authored with Ina Sebastian and Peter Weill. See the text version and related content at https://cisr.mit.edu/publication/2023_1201_RegainingMomentum_WoernerSebastianWeill. Abstract: Almost every company that we talk to is working on a digital business transformation—but with new opportunities such as generative AI emerging, transformation is becoming one of several ongoing priorities. When we started measuring transformation progress in 2017, companies were making good progress on becoming future ready; but at the end of 2022, transformation efforts were stalling. In this briefing, we examine why transformations stall—and what actions help companies maintain momentum, illustrated by the transformation journey of Dawn Foods. We also share the most recent financial results for future-ready companies.…

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MIT CISR

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xTech Innovation: Achieving Speed While Managing Risks 16:44

לפני 1 year16:44

16:44

Stephanie Woerner reads MIT CISR's November 2023 research briefing, which she co-authored with Alan Thorogood. See the text version and related content at https://cisr.mit.edu/publication/2023_1101_xTechsFastandSafe_ThorogoodWoerner. Abstract: In a digital world, no organization can thrive on its own, and partnerships with xTechs offer powerful opportunities to innovate quickly, although with some risk. In this briefing, the second in a series on xTechs, we describe three mechanisms—delegated decision-making, risk management, and trust—that help large organizations innovate quickly while managing risks. We then illustrate how they do this with a case study of Bendigo and Adelaide Bank.…

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MIT CISR

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Guiding Decentralized Decision-Making by Acting on Purpose 12:02

לפני 2 years12:02

12:02

Nick van der Meulen reads MIT CISR's October 2023 research briefing, which he co-authored with Cynthia Beath. See the text version and related content at https://cisr.mit.edu/publication/2023_1001_PurposeinAction_VanderMeulenBeath. Abstract: Recent MIT CISR survey data showed that nearly every participating organization had crafted a purpose statement. However, only half had defined the aspirations, propositions, and values that together comprise a comprehensive organizational purpose statement that can become ingrained in leaders’ strategic planning and teams’ decision-making. Drawing on MIT CISR survey data and a case study of Allstate Insurance, this research briefing describes how combining such a comprehensive organizational purpose with decentralized decision-making results in accelerated strategic objective realization and improved financial performance.…

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MIT CISR

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Top-Performing Companies Focus on Customer Domains 12:30

לפני 2 years12:30

12:30

Stephanie Woerner reads MIT CISR's September 2023 research briefing, which she co-authored with Peter Weill. See the text version and related content at https://cisr.mit.edu/publication/2023_0901_DomainOriented_WeillWoerner. Abstract: A domain-oriented company helps serve a customer’s end-to-end need by focusing on customer outcomes rather than on the sales of products and services. In our latest survey, the companies we identified as being domain-oriented were top performers, with a huge premium on revenue growth and net margin. But taking a domain orientation requires a big mindset change of a company. In this briefing we explore what it takes to become a domain-oriented company and illustrate it with examples from Kaiser Permanente, Shopify, and Cemex.…

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MIT CISR

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Data Is Everybody's Business - From Chapter 8, a call to action 0:55

לפני 2 years0:55

0:55

Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book: • Grounded in twenty-eight years of academic research,including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailed case studies • Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.…

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MIT CISR

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Data Is Everybody's Business - From Chapter 7, four archetypes 0:51

לפני 2 years0:51

0:51

Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book: • Grounded in twenty-eight years of academic research,including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailed case studies • Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.…

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MIT CISR

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Data Is Everybody's Business - From Chapter 7, data monetization strategy 1:09

לפני 2 years1:09

1:09

Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book: • Grounded in twenty-eight years of academic research,including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailed case studies • Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.…

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MIT CISR

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Data Is Everybody's Business - From Chapter 6, data-domain connections 0:57

לפני 2 years0:57

0:57

Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book: • Grounded in twenty-eight years of academic research,including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailed case studies • Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.…

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MIT CISR

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Data Is Everybody's Business - From Chapter 5, what's selling? 1:08

לפני 2 years1:08

1:08

Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book: • Grounded in twenty-eight years of academic research,including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailed case studies • Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.…

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MIT CISR

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Data Is Everybody's Business - From Chapter 4, what's wrapping? 1:10

לפני 2 years1:10

1:10

Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book: • Grounded in twenty-eight years of academic research,including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailed case studies • Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.…

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MIT CISR

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Data Is Everybody's Business - From Chapter 3, data-insight-action 1:23

לפני 2 years1:23

1:23

Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book: • Grounded in twenty-eight years of academic research,including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailed case studies • Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.…

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MIT CISR

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Data Is Everybody's Business - From Chapter 2, data monetization capabilities 1:15

לפני 2 years1:15

1:15

Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book: • Grounded in twenty-eight years of academic research,including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailed case studies • Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.…

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MIT CISR

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Data Is Everybody's Business - From Chapter 1, improve-wrap-sell 0:58

לפני 2 years0:58

0:58

Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book: • Grounded in twenty-eight years of academic research,including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailed case studies • Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.…

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MIT CISR

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Data Is Everybody's Business - From Chapter 1, what is data monetization? 0:52

לפני 2 years0:52

0:52

Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed. Key features of the book: • Grounded in twenty-eight years of academic research,including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) • Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks • Rich with detailed case studies • Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.…

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MIT CISR « » Reflecting on 50 Years of MIT CISR—and What We’ve Learned

Reflecting on 50 Years of MIT CISR—and What We’ve Learned

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MIT CISR « »
Reflecting on 50 Years of MIT CISR—and What We’ve Learned