Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz)

Mobile Dev Memo Podcast

My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss:

• The degree to which the Roblox creator ecosystem has been professionalized;
• The enterprise tools that Roblox makes available to creators;
• Roblox's developer economics and revenue share terms, how they compare to those offered on other platforms, and whether they are likely to change in the near-term future;
• Roblox's new consumer-facing advertising platform and how it has changed the Roblox ecosystem;
• How large brands approach the development of Roblox experiences;
• How Roblox creators approach user acquisition for their experiences.

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