The Mobile First Marketer Podcast uses research and interviews to unravel the intricacies of mobile marketing into relatable lessons that marketers can easily understand and apply in their own marketing programs. It also helps demystify mobile technology and provides a balanced perspective on the industry. Each 20-25 minute podcast will help marketers and business people to improve customer experiences, increase growth for their organization, and establish a secure career. The majority of your colleagues don’t understand how to fully use mobile for marketing, so we want to help you to learn fast and get ahead.