Building an Iconic Brand in Tabletop Games - with Elan Lee (Exploding Kittens)

Monetizing Media

Exploding Kittens co-founder & CEO Elan Lee talks with Monetizing Media host Eric Peckham about the $13 billion (and growing!) tabletop games market and his company's expansion strategy within it. Elan was a longtime video game executive who rose to become the Chief Design Officer at Xbox before leaving in late 2014 and launching Exploding Kittens as a new card game on Kickstarter. It not only had one of the most successful Kickstarter crowdfunding campaigns ever but became one of the most popular tabletop games in the industry. The Exploding Kittens brand has launched several new games since (surpassing 16 million units sold) and also launched mobile games tied to the Exploding Kittens IP. It's adding new IP from both in-house development and operating as a publisher, and working to bring this IP into film & TV. // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com